Our Stories

AKINN, led by creative director Wykidd Song, is coming together with performing and recording artiste Inch Chua to launch a fashion capsule collection, AKINN 2.4: Kind Earth, anchored on the message of sustainability. The collection focuses on making sustainability sustainable, taking on a practical approach with an understanding that an all-or-nothing mindset is unattainable for most of us. It is not about grandiose attempts at making drastic lifestyle transformations but taking steps towards being aware, seeking education, and practicing mindfulness in our choices. Knowing that every bit makes a difference, and believing that our collective consciousness can and will make...

Felicia is a certified nutritionist who wears AKINN. Together with her husband Alastair the duo founded The Whole Health Practice a health coaching, nutrition, and lifestyle practice. Adopting a comprehensive outlook on wellness The Whole Health Practice helps individuals achieve better physical, mental, and social well-being.  As the daughter of a practicing traditional Chinese doctor, it’s no surprise that nutrition and well-being throughout her life and in her current clinical experience. Her background in traditional Chinese medicine drove her to acquire a formal education in the field, earning her a Master of Human Nutrition from Deakin University.  Felicia embodies what...

AKINN 2.2: An intentional pursuit of wellness We believe wellness to be an active pursuit. An intentional discipline of mindfulness and purpose; being good to yourself, and recognizing the good in others. In that, what we wear plays an important role in our wellbeing. Fashion has always been intertwined with the times, reflective of the moods of the moment, an avenue for creative expression. With wellness as the key inspiration, AKINN 2.2 presents a collection that takes you through day to night, with designs that reinforce the sense of self, and imparts positivity and confidence. Browse the collection to kickstart...

2020 has been a flat year. With no significant events or gatherings that usually mark my days each year, this has been compounded by the fact that Singapore only has mono season, a year of nothing. However, for a year of nothing, this was a year of intense emotional roller coaster. We as a nation went through our SG version of a lockdown, from April to June. That was the first time as an adult, I felt a sense of calmness I’ve not felt before in my home city. Despite them being the longest days, there was a certain serenity...

  Dr. Penelope Wong Consultant, General Nephrology and Peritoneal Dialysis, TTSH,  Wife, Mother. --- The onset of the COVID-19 pandemic has led to many upheavals in routine, forcing all of us to relook how we live, work and play. At AKINN, we have gone back to the drawing board to assess how our designs can remain relevant and focused - always for the customer - and adapt to this new normal.    Fresh challenges, pleasant surprises, creative workarounds. We’ve been reminded that it’s the little things that make us feel more confident - the simple joys and power of getting...

  Tricia Tan Senior Financial Services Director with Prudential, Mentor, Wife, Mother, Daughter. --- The onset of the COVID-19 pandemic has led to many upheavals in routine, forcing all of us to relook how we live, work and play. At AKINN, we have gone back to the drawing board to assess how our designs can remain relevant and focused - always for the customer - and adapt to this new normal.  Fresh challenges, pleasant surprises, creative workarounds. We’ve been reminded that it’s the little things that make us feel more confident - the simple joys and power of getting up...