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A SONG OF CREATIVITY AND DESIGN

A SONG OF CREATIVITY AND DESIGN

We’re never too far away from home. The adage rings true for Wykidd Song, a multi-hyphenate fashion designer with an impressive international portfolio. Not only is he back in his home country of Singapore, but he’s also reconnected with his creative roots through AKINN. With a career than began in Milan and London, Wykidd Song put his name on the radar with the launch of Song & Kelly in 1994. The brand, which Wykidd co-founded with Ann Kelly, made its debut in Singapore and quickly became a favourite among the cosmopolitan crowd. In a few short years, it caught the...

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SPREADING THE WORLD OF AKINN WITH GERMS

SPREADING THE WORLD OF AKINN WITH GERMS

What do fashion and digital marketing have in common? Both are very fast-paced industries that require dedicated creatives to keep the fire burning. It is at this crossroads that AKINN and GERMS found themselves in; the former being Singapore’s newest fashion label, the latter an award-winning marketing consultancy.  Like most relationships, it took a while for this one to bloom. Wykidd Song, internationally acclaimed fashion designer and founder of AKINN, shares, “I knew that with the proliferation of fast fashion in the industry, there’s no better time than now to disrupt the scene with something that makes everybody slow down...

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THE HEART AND HANDS OF MS. KU

THE HEART AND HANDS OF MS. KU

The first thing you notice when meeting Ms. Ku are her hands - undeniably misshapen by age and ailment, a tangible testament of the woman’s passion for her craft. “I burnt myself,” she shyly traces at the scabs on her hands and further shares arthritis as the reason for its poignant yet inspiring form. A normal person would have retired for a very obvious reason. She still works to this day with her hands. Hearing about Ms. Ku for the first time, one would imagine a rather intimidating figure with a booming voice and uncompromising stance. So seeing her in...

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