SPREADING THE WORLD OF AKINN WITH GERMS
What do fashion and digital marketing have in common? Both are very fast-paced industries that require dedicated creatives to keep the fire burning. It is at this crossroads that AKINN and GERMS found themselves in; the former being Singapore’s newest fashion label, the latter an award-winning marketing consultancy. Like most relationships, it took a while for this one to bloom. Wykidd Song, internationally acclaimed fashion designer and founder of AKINN, shares, “I knew that with the proliferation of fast fashion in the industry, there’s no better time than now to disrupt the scene with something that makes everybody slow down...
THE HEART AND HANDS OF MS. KU
The first thing you notice when meeting Ms. Ku are her hands - undeniably misshapen by age and ailment, a tangible testament of the woman’s passion for her craft. “I burnt myself,” she shyly traces at the scabs on her hands and further shares arthritis as the reason for its poignant yet inspiring form. A normal person would have retired for a very obvious reason. She still works to this day with her hands. Hearing about Ms. Ku for the first time, one would imagine a rather intimidating figure with a booming voice and uncompromising stance. So seeing her in...